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New Product Forecasting: An Applied Approach

New Product Forecasting: An Applied Approach

Hardcover

Business GeneralMarketing

ISBN10: 0765616092
ISBN13: 9780765616098
Publisher: Routledge
Published: Jul 15 2006
Pages: 176
Weight: 0.87
Height: 0.67 Width: 6.36 Depth: 9.28
Language: English
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

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