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Nation Branding in the Americas: Contested Politics and Identities
Hardcover
Series: Routledge Focus on Nation Branding
MarketingGeneral Political Science
ISBN13: 9780367539771
Publisher: Routledge
Published: Mar 25 2025
Pages: 102
Weight: 0.62
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.
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