• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Hardcover

Series: Routledge Interpretive Marketing Research

MarketingMedical ReferenceAnthropology

ISBN10: 0415208599
ISBN13: 9780415208598
Publisher: Routledge
Published: Mar 15 2001
Pages: 240
Weight: 1.08
Height: 0.77 Width: 6.36 Depth: 9.50
Language: English
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

Also in

Marketing