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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Paperback

Series: Routledge Interpretive Marketing Research

MarketingMedical ReferenceAnthropology

ISBN10: 0415439698
ISBN13: 9780415439695
Publisher: Routledge
Published: Mar 26 2007
Pages: 234
Weight: 0.74
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

Also from

Hackley, Chris

Also in

Marketing