Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Research. A Guidebook for Tertiary Students

Marketing Research. A Guidebook for Tertiary Students

Owusu, Alfred

Paperback

Marketing

ISBN10: 3346312240
ISBN13: 9783346312242
Publisher: Grin Verlag
Published: Sep 4 2020
Pages: 84
Weight: 0.27
Height: 0.20 Width: 5.83 Depth: 8.27
Language: English
Document from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, course: Marketing, language: English, abstract: There has been much confusion about what marketing research and market research are. Marketing research has often been called market research. Many authors have been worried about the terminology, and they have even called their books different names like 'research for marketing decision' in other to overcome the problem. In this book the subject matter is referred to as marketing research. This book provides an introduction to the abilities necessary for conducting or commissioning such marketing research projects. It's written for two target groups or audiences: Undergraduate, HND in addition as postgraduate students in business and marketing research, and Practitioners wishing to understand more about marketing research, or people who need a practical, yet theoretically sound, reference.

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