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Monetizing Obesity Medicine: A Doctor's Framework for Patient Success at Scale
Hardcover
Business GeneralHealth GeneralMedical Reference
PREORDER - Expected ship date November 10, 2026
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ISBN10: 1604272163
ISBN13: 9781604272161
Publisher: J. Ross Publishing
Published: Nov 10 2026
Pages: 320
Weight: 1.27
Height: 0.91 Width: 6.11 Depth: 9.11
Language: English
ISBN13: 9781604272161
Publisher: J. Ross Publishing
Published: Nov 10 2026
Pages: 320
Weight: 1.27
Height: 0.91 Width: 6.11 Depth: 9.11
Language: English
GLP-1 medications have transformed the treatment of obesity, offering unprecedented improvements in weight loss and overall health. Yet despite their remarkable effectiveness, most patients abandon treatment within months, regaining weight and losing many of the health benefits they worked so hard to achieve. Monetizing Obesity Medicine explores the critical question that healthcare leaders, physicians, investors, and entrepreneurs have largely overlooked: if the science works, why is the system failing? Drawing on frontline clinical experience and years spent designing large-scale obesity programs, White reveals the hidden structural barriers preventing millions of people from achieving lasting success with treatment.
Part healthcare manifesto, part business strategy, and part practical blueprint, this book challenges conventional thinking about obesity care and the role of markets in medicine. Through compelling patient stories, sharp analysis of the obesity treatment landscape, and lessons drawn from some of the world's most successful consumer businesses, readers are introduced to a new model for delivering sustainable, scalable obesity care. Whether you are a healthcare professional, policymaker, entrepreneur, investor, or patient advocate, this unique guide offers a provocative and actionable vision for solving one of the most important public health challenges of our time.
Key Features:
Reveals why patient dropout, and not medication effectiveness, is the greatest obstacle to successful obesity treatment Examines the structural collapse of traditional obesity care and the resulting rise of digital health platforms Analyzes how leading companies such as Apple, Peloton, Fitbit, Ticketmaster, and Zara solved customer retention challenges and what healthcare companies can learn from them Introduces the Canopy Framework, a practical architecture for building scalable, long-term obesity management programs Provides unique, key insights and tools from a physician who has worked across clinical practice, public health, healthcare policy, and digital health innovation Explores the powerful alignment between patient outcomes, healthcare economics, and sustainable business growth, showing why improving lives and building successful organizations do not have to be competing goals
Key Features:
Reveals why patient dropout, and not medication effectiveness, is the greatest obstacle to successful obesity treatment Examines the structural collapse of traditional obesity care and the resulting rise of digital health platforms Analyzes how leading companies such as Apple, Peloton, Fitbit, Ticketmaster, and Zara solved customer retention challenges and what healthcare companies can learn from them Introduces the Canopy Framework, a practical architecture for building scalable, long-term obesity management programs Provides unique, key insights and tools from a physician who has worked across clinical practice, public health, healthcare policy, and digital health innovation Explores the powerful alignment between patient outcomes, healthcare economics, and sustainable business growth, showing why improving lives and building successful organizations do not have to be competing goals
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