• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Hardcover

AccountingBusiness GeneralMarketing

ISBN10: 0789017695
ISBN13: 9780789017697
Publisher: Routledge
Published: Jan 1 2003
Pages: 324
Weight: 1.50
Height: 1.10 Width: 6.20 Depth: 8.60
Language: English
This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of marketing intelligence and professional marketing associations.

1 different editions

Also available

Also from

Stevens, Robert E.

Also in

Marketing