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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 0789017709
ISBN13: 9780789017703
Publisher: Routledge
Published: Jan 13 2003
Pages: 324
Weight: 1.12
Height: 0.78 Width: 5.96 Depth: 8.54
Language: English
This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of marketing intelligence and professional marketing associations.

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