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Concise Encyclopedia of Professional Services Marketing
Hardcover
ISBN13: 9780789036902
Publisher: Routledge
Published: Dec 9 2008
Pages: 182
Weight: 0.85
Height: 0.60 Width: 6.20 Depth: 9.10
Language: English
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
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