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Marketing to Millennials for Dummies
Paperback
Series: For Dummies
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ISBN13: 9781119369042
Publisher: For Dummies
Published: May 15 2017
Pages: 360
Weight: 1.00
Height: 0.70 Width: 7.40 Depth: 9.20
Language: English
Millennials make up the largest and most valuable market of consumers in the United States --but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.
Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes -- and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
- Identify key millennial characteristics and behaviors
- Grasp and adapt to millennial economic realities
- Reach your target audience with integrated strategies
- Build deep, lasting connections with millennials
Get ready to crack the code --millennials are a mystery no more!
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