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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green
Paperback
Series: International Quantitative Marketing, Book 14
ISBN13: 9780387243085
Publisher: Springer Nature
Published: Mar 18 2005
Pages: 346
Weight: 1.30
Height: 0.77 Width: 6.14 Depth: 9.24
Language: English
This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.
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