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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green
Hardcover
Series: International Quantitative Marketing, Book 14
ISBN13: 9781402075964
Publisher: Springer Nature
Published: Dec 31 2003
Pages: 346
Weight: 1.58
Height: 0.97 Width: 6.60 Depth: 9.46
Language: English
This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.
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