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Marketing Logistics
Hardcover
ISBN13: 9781138174290
Publisher: Routledge
Published: Dec 22 2015
Pages: 172
Weight: 0.93
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.1 different editions
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