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Marketing in the Pharmaceutical Industry

Marketing in the Pharmaceutical Industry

Paperback

Marketing

ISBN10: 663011034X
ISBN13: 9786630110340
Publisher: Our Knowledge Publishing
Published: Jun 10 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
How can pharmaceutical companies optimise their communications mix using Web 2.0 tools? This book presents a selective quantitative study on the use of Web 2.0 tools by pharmaceutical companies in their media plans to influence general practitioners in Cameroon. E-deteling, webinars, e-mail campaigns... Could these be alternative or complementary tools to 'face-to-face' communication in the coming years? This work attempts to answer these questions. A book suitable for: - Pharmaceutical e-marketers - Pharmaceutical product managers - Doctors and pharmacists - Pharmaceutical representatives - Professional Master's students - Webmasters.

Also from

Nkeugne, Célestin

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Marketing