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Marketing and the Quality-Of-Life Interface
Hardcover
ISBN13: 9780899301242
Publisher: Praeger
Published: Jun 23 1987
Pages: 366
Weight: 1.52
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice
This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.Also from
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