Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing and Financial Management: New Economy-New Interfaces

Marketing and Financial Management: New Economy-New Interfaces

Walters, David
Halliday, Michael

Paperback

ManagementMarketing

Currently unavailable to order

ISBN10: 1403940975
ISBN13: 9781403940971
Publisher: Bloomsbury Publishing PLC
Published: Mar 1 2005
Pages: 432
Weight: 1.39
Height: 0.94 Width: 5.90 Depth: 8.04
Language: English
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

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