Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Low-Cost Marketing Strategies: Field-Tested Techniques for Tight Budgets

Low-Cost Marketing Strategies: Field-Tested Techniques for Tight Budgets

Deran, Elizabet

Hardcover

MarketingGeneral Education

ISBN10: 027592341X
ISBN13: 9780275923419
Publisher: Praeger
Published: Apr 15 1987
Pages: 166
Weight: 0.91
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
Effective marketing techniques lie within the reach of both large and small companies with limited marketing budgets. Low-Cost Marketing Strategies is a comprehensive guide to developing workable and affordable marketing strategies for such firms. After discussing modifications in the marketing mix that could benefit low-budget firms, the book provides practical information on such specific topics as the organization of marketing departments, do-it-yourself public relations techniques, problems of using standard direct marketing tools, the recruitment and training of sales people, price structures, and market research. In addition, an appendix contains valuable materials such as sample phone scripts, releases, and reply cards.

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