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Loose Leaf for a Preface to Marketing Management

Loose Leaf for a Preface to Marketing Management

Paperback

Marketing

Currently unavailable to order

ISBN10: 1260300161
ISBN13: 9781260300161
Publisher: McGraw-Hill Companies
Published: Jan 24 2018
Pages: 576
Weight: 0.90
Height: 0.40 Width: 7.80 Depth: 9.90
Language: English
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

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