• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Localizing Global Marketing Strategies: Emerging Research and Opportunities

Localizing Global Marketing Strategies: Emerging Research and Opportunities

Paperback

Investing & FinanceMarketingGraphic Design

Publisher Price: $125.00

ISBN10: 1799809587
ISBN13: 9781799809586
Publisher: Igi Global Scientific Publishing
Published: Oct 25 2019
Pages: 172
Weight: 0.68
Height: 0.37 Width: 7.00 Depth: 10.00
Language: English
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

1 different editions

Also available

Also in

Marketing