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Know What You Don't Know: What Every Higher Ed Leader Needs to Understand About Marketing
Paperback
Business GeneralMarketingGeneral Education
Publisher: Higher Ed Marketer Press
Published: Dec 19 2025
Pages: 292
Weight: 0.75
Height: 0.66 Width: 5.50 Depth: 8.50
Language: English
-Ask Better Questions
-Avoid Costly Mistakes
-Lead With Confidence
Today's higher education landscape is louder, faster, and more complex than ever before. But you don't need to become a marketing expert to lead your team with confidence. You just need to know enough to ask the right questions. This guide helps presidents, cabinet members, and advancement leaders build the literacy needed to evaluate marketing strategies, challenge assumptions, and make decisions that move today's students from interest to enrollment. Based on real-world insight, decades of experience, and tactical clarity, this book is your field guide to leading through change and connecting with today's students.
2 different editions
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Know What You Don't Know: What Every Higher Ed Leader Needs to Understand About Marketing
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Know What You Don't Know: What Every Higher Ed Leader Needs to Understand About Marketing
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