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Key Concepts in Marketing
Paperback
Series: Key Concepts (Sage)
ISBN13: 9781847874993
Publisher: Sage Publications Ltd
Published: Feb 16 2009
Pages: 232
Weight: 0.65
Height: 0.60 Width: 5.70 Depth: 8.20
Language: English
Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading
Introductory chapters serve to situate and introduce the topics.
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