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Key Concepts in Marketing
Hardcover
Series: Key Concepts (Sage)
ISBN13: 9781847874986
Publisher: Sage Pubn
Published: Mar 1 2009
Pages: 232
Weight: 0.92
Height: 0.80 Width: 6.10 Depth: 8.40
Language: English
Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading
Introductory chapters serve to situate and introduce the topics.
1 different editions
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