Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Join the Brand: Building Loyal Communities and the Need for Belonging

Join the Brand: Building Loyal Communities and the Need for Belonging

Cohen, Norty

Hardcover

Marketing

Currently unavailable to order

ISBN10: 1940858682
ISBN13: 9781940858685
Publisher: Ideapress Publishing
Published: Sep 24 2018
Pages: 220
Weight: 1.25
Height: 0.90 Width: 6.20 Depth: 9.00
Language: English
After answering the question, How and why do consumers adopt brands, author Norty Cohen takes it the next step with a new question: How Does Your Brand Become A Sticker On A Laptop? Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.

Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.

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