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International Place Branding Yearbook 2011: Managing Reputational Risk

International Place Branding Yearbook 2011: Managing Reputational Risk

Hardcover

ManagementMarketing

ISBN10: 0230279538
ISBN13: 9780230279537
Publisher: Palgrave MacMillan
Published: Sep 29 2011
Pages: 213
Weight: 1.14
Height: 0.90 Width: 6.40 Depth: 9.20
Language: English
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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