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La società del consumo: Marketing, pubblicità e potere
Paperback
Publisher: Independently Published
Published: Nov 27 2025
Pages: 72
Weight: 0.18
Height: 0.17 Width: 5.00 Depth: 8.00
Language: Italian
Un'analisi spietata del potere invisibile che plasma i nostri desideri.
In un mondo dominato da algoritmi e schermi luminosi, il marketing non vende più prodotti, genera desideri. Questo saggio smaschera le strategie che trasformano i consumatori in marionette inconsapevoli, dalla manipolazione psicologica dei social media al greenwashing delle multinazionali. Dalla critica filosofica di Marcuse e Baudrillard alle tecniche moderne di neuromarketing, il volume esplora:- Come le pubblicità creano bisogni artificiali.
- Il dark side del targeting digitale.
- L'etica nel XXI secolo.
- Strategie per un marketing consapevole.
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