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Comunicare oggi: Manuale critico della pubblicità e del consumo
Paperback
Publisher: Independently Published
Published: Jun 29 2026
Pages: 282
Weight: 0.84
Height: 0.64 Width: 6.00 Depth: 9.00
Language: Italian
La comunicazione è il sistema attraverso cui le società producono significati, costruiscono identità e immaginano il proprio futuro.
Nessun fenomeno esprime questa forza con maggiore evidenza della pubblicità .
Lontana dall'essere un semplice strumento di vendita, la comunicazione pubblicitaria è diventata uno dei linguaggi più influenti della modernità . Attraverso parole, immagini, simboli e algoritmi, contribuisce a orientare desideri, modellare comportamenti, definire ciò che consideriamo desiderabile e attribuire valore alle cose, alle persone e alle idee.
Comunicare oggi - Manuale critico della pubblicità e del consumo è un lungo viaggio all'interno di questo universo complesso e affascinante. Un'opera che intreccia semiotica, psicologia, filosofia, sociologia, branding, media digitali e intelligenza artificiale per comprendere come la comunicazione produca significato e perché la pubblicità sia diventata una delle principali forze culturali del nostro tempo.
Rigore teorico e applicazione pratica convivono in un percorso pensato per studenti, professionisti della comunicazione e lettori curiosi che desiderano guardare oltre la superficie dei messaggi e comprenderne i meccanismi più profondi. Perché imparare a leggere la comunicazione significa imparare a leggere il mondo contemporaneo.
E comprendere la pubblicità significa comprendere qualcosa di essenziale su come si formano i nostri desideri, i nostri valori e l'immaginario collettivo in cui viviamo.
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