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International Marketing in Practice: A Case Study Collection
Paperback
Series: International Cases in Business and Management
ISBN13: 9781032712918
Publisher: Routledge
Published: Jun 26 2025
Pages: 130
Weight: 0.54
Height: 0.30 Width: 6.85 Depth: 9.69
Language: English
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
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