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Internal Marketing: Theories, Perspectives, and Stakeholders
Hardcover
Series: Routledge Studies in Marketing
ISBN13: 9780367532925
Publisher: Routledge
Published: Oct 30 2020
Pages: 138
Weight: 0.85
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.
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