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Internal Marketing: Theories, Perspectives, and Stakeholders
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9780367532970
Publisher: Routledge
Published: Apr 29 2022
Pages: 146
Weight: 0.47
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.
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