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Influencers and Creators: Business, Culture and Practice
Paperback
ISBN13: 9781529768640
Publisher: Sage Publications Ltd
Published: May 23 2023
Pages: 384
Weight: 1.34
Height: 0.79 Width: 6.69 Depth: 9.61
Language: English
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
- the influencer phenomenon as a form of persuasion
- as a structural change in media
- as a culture shift
- as a challenge to equality
- regulations impacting the phenomenon
- ethical implications
With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
1 different editions
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