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Netnography: The Essential Guide to Qualitative Social Media Research

Netnography: The Essential Guide to Qualitative Social Media Research

Paperback

General Sociology

ISBN10: 1526444704
ISBN13: 9781526444707
Publisher: Sage Publications Ltd
Published: Nov 20 2019
Pages: 472
Weight: 1.80
Height: 1.10 Width: 6.70 Depth: 9.50
Language: English
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

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Kozinets, Robert

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General Sociology