Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Fandom as Consumer Collective

Fandom as Consumer Collective

Kozinets, Robert
Jenkins, Henry

Paperback

Series: Frames of Fandom, Book 3

General Sociology

ISBN13: 9798999208316
Publisher: Gateway Planet Press
Published: Sep 16 2025
Pages: 288
Weight: 0.85
Height: 0.60 Width: 6.00 Depth: 9.00
Language: English
Consumer collectives overlap with, include, and also transcend subcultures and audiences to form a new type of social grouping, simultaneously engaged with and critical of consumer culture. The book explores this tension-between individual consumer and social collective, participation and resistance, community and market, consumer and producer-unpacking how consumer collectives challenge existing commercial norms while also embracing the cultural opportunities they offer. It demonstrates a bridging of unhelpful disciplinary divides and calls for an enhanced appreciation of the creative, critical, and transformative potential of consumer collectives. Furthermore, it builds and then demonstrates an integrated conceptual toolkit for better understanding a world where passionate consumers participate in collectives that provide them with a deep sense of fulfillment. For scholars, practitioners, and fans alike, this book explores fandom as a critical engine of cultural production, a source of creative collective effervescence, and a force for cultural expression in an increasingly fragmented world.

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