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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Paperback

Business GeneralManagementMarketing

ISBN10: 1349140724
ISBN13: 9781349140725
Publisher: Springer Nature
Published: Jan 1 1998
Pages: 172
Weight: 0.59
Height: 0.39 Width: 6.14 Depth: 9.21
Language: English
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

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