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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Paperback

Business GeneralManagementMarketing

ISBN10: 0333987772
ISBN13: 9780333987773
Publisher: Springer Nature
Published: May 29 2002
Pages: 228
Weight: 0.69
Height: 0.55 Width: 5.50 Depth: 8.50
Language: English
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

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