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Here's What I Know: A Field Guide for Tech Founders in the Agentic Era
Paperback
Business GeneralMarketingGeneral Computers
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Publisher: Independently Published
Pages: 166
Weight: 0.51
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
The product ran in production. It did something genuinely useful. And there was no mechanism by which a single human being could have found it.
That is the problem this book is about, and it is new. The cost of building software has collapsed toward zero - ninety percent of professional developers now work with AI coding agents every week. The cost of being found has gone the other way: sixty-eight percent of US searches now end without a click on anything at all. Almost every piece of startup advice in circulation, including the first edition of this book, is still sequenced for the opposite world.
A field guide for one person, or a very small number of people, trying to start a technology company with more judgment than capital. Eighteen chapters on validation, agent-native development, pricing, funding without delusion, and - at four chapters, the largest part of the book - distribution, including how to be cited by an AI assistant when it answers a question about your category.
Who wrote itSomeone who has closed two businesses and watched a third close. I founded the first mobile game studio in Ecuador in 2008 and could not write a line of code. I ran a decade of agency work with Samsung, Audi and Telefónica. I sold direct-to-consumer for eight years in a category where advertising was illegal. I taught marketing at graduate level for ten years. I now build a platform that measures whether AI assistants name a company when someone asks about its category.
Two promises about how it is writtenEvery figure has a source you can check, and the book says when a number is a measurement and when it is an estimate - including for my own company's unflattering data. And the failures get as much room as the wins, because they are the only thing here that a model could not have generated on request.
There is a story in chapter 13 about a foot powder that got elected to public office in Ecuador in 1967. It is my grandfather's, it was reported by The New York Times, and it is the best argument I know that creative reach and budget are different variables.
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