Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Health Communication: Theoretical and Critical Perspectives

Health Communication: Theoretical and Critical Perspectives

Cross, Ruth
Davis, Sam
O'Neil, Ivy

Paperback

Health GeneralMedical Reference

ISBN10: 0745697739
ISBN13: 9780745697734
Publisher: Polity Pr
Published: Apr 10 2017
Pages: 224
Weight: 0.90
Height: 0.90 Width: 5.90 Depth: 8.90
Language: English

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.

This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas - education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.

This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

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