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Happiness Management and Social Marketing: A Wave of Sustainability and Creativity
Paperback
EconomicsManagementPersonal Finance
ISBN13: 9783034339742
Publisher: Peter Lang Group Ag, International Academic P
Published: Mar 29 2021
Pages: 252
Weight: 0.68
Height: 0.53 Width: 5.83 Depth: 8.27
Language: English
In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals' happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.
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