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A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success
Paperback
LaborManagementPersonal Finance
ISBN13: 9783034352420
Publisher: Peter Lang Group Ag, International Academic P
Published: Aug 22 2025
Pages: 346
Weight: 0.92
Height: 0.72 Width: 5.83 Depth: 8.27
Language: English
In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From happy leadership concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.
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