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Handbook of Public Relations

Handbook of Public Relations

Paperback

MarketingMedical Reference

ISBN10: 1412909546
ISBN13: 9781412909549
Publisher: Sage Publications, Inc
Published: Jul 8 2004
Pages: 816
Weight: 3.07
Height: 1.62 Width: 6.96 Depth: 9.98
Language: English

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

1 different editions

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Also from

Heath, Robert L.

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Marketing