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Social Media and Public Relations: Fake Friends and Powerful Publics
Paperback
Series: Routledge New Directions in PR & Communication Research
ISBN13: 9780367278984
Publisher: Routledge
Published: Mar 28 2019
Pages: 224
Weight: 0.74
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.
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