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Gene6
Paperback
ISBN13: 9786076973851
Publisher: Downtown Publishing House
Published: May 28 2024
Pages: 132
Weight: 0.41
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Spanish
GeneSeis: Descifrando las generaciones en el mundo moderno es un viaje fascinante a través de las complejas dinámicas generacionales que moldean nuestro mundo moderno. En esta obra innovadora, Guillermo Perezbolde nos sumerge en un análisis profundo de las diversas generaciones, desde los Baby Boomers hasta la Generación Alpha, desentrañando sus perfiles psicológicos y su impacto en el ámbito del marketing y los negocios.
Con una combinación única de perspicacia psicológica y conocimientos de mercadotecnia, el libro ofrece una visión panorámica de cómo las diferentes generaciones piensan, actúan y consumen. Desde las preferencias de compra hasta las tendencias culturales, cada capÃtulo nos lleva a comprender mejor los comportamientos generacionales y cómo estas percepciones pueden ser aprovechadas por empresas y profesionales del marketing para alcanzar el éxito. Con un enfoque accesible y lleno de ejemplos prácticos, GeneSeis se convierte en una herramienta indispensable para cualquiera que busque comprender y capitalizar las complejas interacciones entre las generaciones en el mundo contemporáneo. Esta obra es un recurso invaluable para empresarios, especialistas en marketing, lÃderes de equipos y cualquier persona interesada en navegar el paisaje cambiante de las generaciones con éxito y perspicacia.Also in
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