Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Globalization of Business: Practice and Theory

Globalization of Business: Practice and Theory

Kaynak, Erdener
Ali, Abbas J.

Hardcover

Marketing

ISBN10: 0789004127
ISBN13: 9780789004123
Publisher: Routledge
Published: Aug 15 2000
Pages: 354
Weight: 1.57
Height: 1.16 Width: 6.20 Depth: 8.76
Language: English

Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to understand, such as the practice and theory of globalization, the nature of the global business environment, the roles of global corporations, strategic approaches for global business, and global leadership. By identifying competitive and innovative practices, networks, and alliances, Globalization of Business will help you become a successful leader in the global business community. This vital book contains new and updated information to help you and your company play a profitable and integral part in the international marketplace.Comprehensive and thorough, Globalization of Business will assist you in understanding the significance and challenges of globalization for today's companies. Using proven research and actual strategies of top corporations, this reference covers pertinent information about the global context of business. This book:

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