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International Marketing: Sociopolitical and Behavioral Aspects

International Marketing: Sociopolitical and Behavioral Aspects

Paperback

Business GeneralManagementMarketing

ISBN10: 1560249897
ISBN13: 9781560249894
Publisher: Routledge
Published: Jun 27 1996
Pages: 414
Weight: 1.40
Height: 1.02 Width: 6.44 Depth: 8.38
Language: English
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful new volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets.

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