• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Globalization of Consumer Markets: Structures and Strategies

Globalization of Consumer Markets: Structures and Strategies

Hardcover

Marketing

ISBN10: 1560244291
ISBN13: 9781560244295
Publisher: Routledge
Published: May 27 1994
Pages: 356
Weight: 1.42
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

Also in

Marketing