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Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding Cultural Paradoxes

Paperback

AccountingMarketing

ISBN10: 1529732506
ISBN13: 9781529732504
Publisher: Sage Publications Ltd
Published: Dec 13 2021
Pages: 528
Weight: 1.98
Height: 1.06 Width: 7.50 Depth: 9.25
Language: English
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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De Mooij, Marieke K.

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Marketing