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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Hardcover

AccountingInvesting & FinanceMarketing

ISBN10: 1544318154
ISBN13: 9781544318158
Publisher: Sage Publications Ltd
Published: Jul 23 2019
Pages: 472
Weight: 2.20
Height: 1.20 Width: 7.40 Depth: 9.20
Language: English
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

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