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Global Branding: Breakthroughs in Research and Practice

Global Branding: Breakthroughs in Research and Practice

Hardcover

Business GeneralMarketing

Currently unavailable to order

ISBN10: 1522592822
ISBN13: 9781522592822
Publisher: Business Science Reference
Published: Jul 5 2019
Pages: 1000
Weight: 0.99
Height: 0.69 Width: 8.50 Depth: 11.00
Language: English
To survive in today's competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

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Management Association, Information Resources

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Marketing