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Quick Guide Consent-Management: Einwilligungen Marketingoptimiert Und Dsgvo-Konform Einholen, Verwalten Und Dokumentieren
Paperback
Series: Quick Guide
ISBN13: 9783658330200
Publisher: Springer Gabler
Published: Mar 19 2021
Pages: 181
Weight: 0.56
Height: 0.44 Width: 5.83 Depth: 8.27
Language: German
- Rechtliche Grundlagen (DSGVO, ePrivacy-VO, IAB inkl. TCF 2.0)
- Consent Management Platform - was Sie für Auswahl und Implementierung wissen müssen
- Bannergestaltung, Opt-in-Optimierung und A/B-Testing
- Datenschutz und Programmatic Advertising
- Die neue Macht der Verbraucher
- Glossar der wichtigsten Begriffe
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