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Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse
Hardcover
ISBN13: 9783834946430
Publisher: Gabler Verlag
Published: Nov 14 2013
Pages: 427
Weight: 1.55
Height: 0.90 Width: 6.69 Depth: 9.61
Language: German
Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management und eine flexible Ausgestaltung multipler Absatzkanäle. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das Management von Multi-Channel-Marketing.
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