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Marketingkommunikation Mit Corporate Architecture: Markenstärkung Von Unternehmen Durch Wirkungsvolle Innen- Und Außenarchitektur
Paperback
ISBN13: 9783658327880
Publisher: Springer Gabler
Published: Mar 2 2021
Pages: 112
Weight: 0.35
Height: 0.26 Width: 5.83 Depth: 8.27
Language: German
Anhand von konkreten Beispielen wird aufgezeigt, wie die Einsatzfelder und Chancen von Corporate Architecture als dreidimensional inszenierte und manifest gewordene multisensuelle Marke konkret aussehen können.
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